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Series 5. Design Strategies, 1991-2015

 Series

Scope and Contents

Includes a proposal for the Design and Management program. The Design and Management BBA program was first offered in the 1984-1985 academic year as Marketing, Merchandising and Product Development. The four-year program resulted in a Bachelor of Business Administration degree (BBA). It went through a series of name changes. In 1991, the name became Design Marketing. In 2001, it was renamed Design and Management. A precursor to this program was a track originalled titled, "Design in Commerce" (later "Design in Industry"), which was offered from 1957 through the 1963-1964 academic year. It did not, however, result in a BBA degree.

Dates

  • 1991-2015