This series primarily consists of print advertising from newspapers, magazines, and catalogs. Also included are promotional photographs of models and department stores windows (in color and black and white). The publicity's content determined its placement in one of three categories: General, Musette, or Paul Rogers. General includes all publicity that was not for Musette or Paul Rogers. Much of the general publicity consists of advertisements for unidentified clothing, presumably designed by Mackintosh.

Of note is a series of advertisements for Musette sold in the Bigi (6th floor juniors) department at Bergdorf Goodman. The print advertistments, which ran between 1966 and 1968, depict a fictional teenager named Bigi wearing a variety of Musette clothing.