This luncheon consists of the publishers' side of the debate on the New York newspaper strike, the labor view having been represented at the previous luncheon in April 1963. New York State Board of Mediation labor mediator Julius Manson begins the proceedings three minutes into the recording, explaining his efforts to secure a representative from the newspaper industry, and introducing Executive Secretary of the New York Publishers Association Donald McVay, who begins speaking at 8:02. He cites above average pay and benefits for newspaper workers, recounts the history and events of the collective bargaining process leading to the strike, and defends the management practice of settling contracts with the unions separately, given the lack of a unified labor council. A period of questions and answers begins at 36:08, with topics including the characterization of strike vs. lockout, percentage-based wage increases, publisher/employee communication, fringe benefits, and causes for the strike.