Press kits
Subject
Subject Source: Art & Architecture Thesaurus
Scope Note: Packets of promotional materials for distribution to the press, as at a press conference. For official or authoritative statements distributed to the press typically by a public relations firm or government agency, use "press releases."
Found in 11 Collections and/or Records:
Saks Fifth Avenue fashion publicity records
Collection
Identifier: KA-0018
Abstract
The collection is comprised of 75 binders of fashion photographs and press materials promoting Saks Fifth Avenue’s clothing lines between 1954 and 1974, including Sophie Gimbel Originals, ready to wear and custom collections from 1954 to 1967. The photographs, reproductions of fashion sketches, and press releases shed light on Saks' fashion and marketing strategy under Helen O'Hagan, who succeeded Grace de Mun as Saks publicity director.
Dates:
1954 - 1974