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Fashion merchandising

 Subject
Subject Source: Library of Congress Subject Headings

Found in 17 Collections and/or Records:

Givenchy Nouvelle Boutique showroom books

 Collection
Identifier: KA-0058-01
Summary

The collection consists of showroom books for the Givenchy Nouvelle Boutique of New York City, 1972-1974. The showroom books include price lists, garment sketch reproductions, and fabric swatches.

Dates: 1972 - 1974

Helen Faith Keane fashion merchandising files

 Collection
Identifier: KA-0121-01
Summary

Helen Faith Keane (née Kahn) Reichert (1901-2011) was a professor at the New York University School of Retailing from approximately 1946 until 1977. The files consist of clippings, course materials, handwritten notes on fashion press, print publications of a vocational nature by other merchandising educators, and programs and invitations for fashion shows.

Dates: 1926 - 1996

John Weitz papers

 Collection
Identifier: KA-0047
Abstract

A leading figure in the development of American ready-to-wear clothing, John Weitz (1923-2002) created one of the first American signature menswear lines. Weitz was a visiting lecturer at Parsons School of Design from 1975 to 1995. The collection includes design drawings, exhibition files, scrapbooks, clippings, photographs, and audiovisual recordings of promotional campaigns, fashion shows and television commercials.

Dates: 1945 - 1998

Margaret Hodge Company project files

 Collection
Identifier: KA-0049
Summary

After graduating from Parsons School of Design in 1945, Margaret Hodge became director of fashion marketing at Vogue, and in 1967 formed her own fashion publicity firm. Hodge led various marketing campaigns integrating the fashion of Hollywood films. The collection mainly consists of Hollywood promotional material, including publicity photographs, press kits, announcements and tear sheets. Most of the material was produced from 1962 to 1976.

Dates: 1945 - 1980; Majority of material found within 1962 - 1976

Parsons School of Design Fashion Design Department audiovisual recordings

 Collection
Identifier: PC-07-02-05
Summary

This collection is comprised of audiovisual recordings primarily commissioned by Parsons School of Design. Most of the recordings are of the Parsons Fashion Design Department's annual scholarship benefit and runway show. Also included in the collection are recordings of junior year presentations, promotional films about Parsons, and a Japanese-language film created by the United States Information Agency featuring a Parsons fashion student.

Dates: circa 1960 - 2010

Saks Fifth Avenue fashion publicity records

 Collection
Identifier: KA-0018
Abstract

The collection is comprised of 75 binders of fashion photographs and press materials promoting Saks Fifth Avenue’s clothing lines between 1954 and 1974, including Sophie Gimbel Originals, ready to wear and custom collections from 1954 to 1967. The photographs, reproductions of fashion sketches, and press releases shed light on Saks' fashion and marketing strategy under Helen O'Hagan, who succeeded Grace de Mun as Saks publicity director.

Dates: 1954 - 1974

Tom Brigance fashion publicity and sketches

 Collection
Identifier: KA-0005-01
Abstract

After graduating from the New York School of Fine and Applied Art (later, Parsons School of Design) in 1934, Tom Brigance (1913-1990) became a fashion designer specializing in women's swimwear and sportswear. The collection includes scrapbooks of clippings and photographs of Brigance's designs, sketches, publicity materials, and four original fashion illustrations of Brigance swimwear by Dorothy Hood, produced for Lord & Taylor.

Dates: 1932 - 1977