Fashion merchandising
Found in 17 Collections and/or Records:
Givenchy Nouvelle Boutique showroom books
The collection consists of showroom books for the Givenchy Nouvelle Boutique of New York City, 1972-1974. The showroom books include price lists, garment sketch reproductions, and fabric swatches.
Helen Faith Keane fashion merchandising files
Helen Faith Keane (née Kahn) Reichert (1901-2011) was a professor at the New York University School of Retailing from approximately 1946 until 1977. The files consist of clippings, course materials, handwritten notes on fashion press, print publications of a vocational nature by other merchandising educators, and programs and invitations for fashion shows.
John Weitz papers
A leading figure in the development of American ready-to-wear clothing, John Weitz (1923-2002) created one of the first American signature menswear lines. Weitz was a visiting lecturer at Parsons School of Design from 1975 to 1995. The collection includes design drawings, exhibition files, scrapbooks, clippings, photographs, and audiovisual recordings of promotional campaigns, fashion shows and television commercials.
Margaret Hodge Company project files
After graduating from Parsons School of Design in 1945, Margaret Hodge became director of fashion marketing at Vogue, and in 1967 formed her own fashion publicity firm. Hodge led various marketing campaigns integrating the fashion of Hollywood films. The collection mainly consists of Hollywood promotional material, including publicity photographs, press kits, announcements and tear sheets. Most of the material was produced from 1962 to 1976.
Parsons School of Design Fashion Design Department audiovisual recordings
This collection is comprised of audiovisual recordings primarily commissioned by Parsons School of Design. Most of the recordings are of the Parsons Fashion Design Department's annual scholarship benefit and runway show. Also included in the collection are recordings of junior year presentations, promotional films about Parsons, and a Japanese-language film created by the United States Information Agency featuring a Parsons fashion student.
Saks Fifth Avenue fashion publicity records
The collection is comprised of 75 binders of fashion photographs and press materials promoting Saks Fifth Avenue’s clothing lines between 1954 and 1974, including Sophie Gimbel Originals, ready to wear and custom collections from 1954 to 1967. The photographs, reproductions of fashion sketches, and press releases shed light on Saks' fashion and marketing strategy under Helen O'Hagan, who succeeded Grace de Mun as Saks publicity director.
Tom Brigance fashion publicity and sketches
After graduating from the New York School of Fine and Applied Art (later, Parsons School of Design) in 1934, Tom Brigance (1913-1990) became a fashion designer specializing in women's swimwear and sportswear. The collection includes scrapbooks of clippings and photographs of Brigance's designs, sketches, publicity materials, and four original fashion illustrations of Brigance swimwear by Dorothy Hood, produced for Lord & Taylor.